Fourth Wall' was my second main university project from semester two. The Fourth Wall (hypothetical) campaign is based in Leicester, and encourages parents who do not currently go to the theatre to attend their first show. The campaign intends to get a parent to go, which would then encourage them to return with their children, to then introduce them to the magic of the theatre. Research has shown that attending a show at the theatre can positively impact your mental health, and it also revealed the theatres suffered during Covid-19. Bringing in a new community will bring in extra funding to the theatre industry in Leicester whilst having a positive impact on the new attendees mental health.
